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99+ important reasons why you should do Public Relations


Public Relations can be hugely beneficial to organisations in so many different ways. With this in mind we have pulled together 100 reasons why organisations should consider having an inhouse PR department or use an agency.

Let us know if you can think of any more benefits in the comments section below!

Public Relations….

1increases awareness of your brand
2can change behaviours
3increases sales
4drives website visitors
5can attract investors
6helps you to tell your story simply
7attracts talent
8builds communities
9highlights your corporate social responsibility activities
10engages the community
11makes you successful
12discovers brand sentiment
13engages customers
14enables you to charge more for your services
15is much much more than media relations
16can increase queries about your business
17can visually tell your story
18profiles your executive team
19obtains global reach
20builds trust
21provides effective mediation
22increases SEO
23announces new employees
24establishes you as a thought leader
25creates memorable speeches
26cultivates the perfect soundbite
27refines your key messages
28drives enquiries
29creates interest
30increases profits
31evokes emotions
32changes perceptions
33encourages brand recall
34shares knowledge
35generates excitement
36will react quickly to any issues
37creates loyalty
38focuses on human interest
39creates empathy
40generates media interest months later
41creates an online presence far longer than advertising
42establishes thought leadership
43dissolves disputes
44improves employee relationships
45reaches large audiences
46helps you to get your story in front of the right person
47transforms your business
48converts sales leads
49delights customers
50helps you to be found online
51generates fresh new ideas
52has a proven return on investment
53attracts the media
54starts conversations
55generates great social media content
56is shareable
57generates word of mouth
58helps to raise money
59steers the conversation
60helps you to get close to your customers
61can be monetised
62provides an ongoing newsroom
63leads the news agenda
64helps to set key messages
65is cost-effective
66provides continious new content
67is measurable
68identifies potential risks
69reduces reputational risks
70improves quality of conversations with employees
71grabs attention
72provides an ethical contribution
73modifies behaviours
74announces growth
75spotlights success
76boosts staff morale
77helps you to launch something new
78covers government relations & public affairs
79is creative
80starts a new trend
81maintains goodwill
82enhances online presence
83analyses share of voice
84hijacks the news agenda or newsjacking
85makes digital work harder and further
86provides corporate governance
87will deliver organisational objectives
88drive audiences to your social channels
89can create memorable campaigns
90boosts demand
91obtains public support
92optimises social media channels
93tells customer stories
94keeps employees informed
95encourages social conversations
96breaks stigmas
97educates the public
98ensures consistent messaging
99is research-based
100builds CREDibility
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