AN INDEPENDENT AGENCY THAT DELIVERS BIG RESULTS
Established in 2010, Cred Communications delivers strategic public relations campaigns for many local and global brands that are looking for outcomes instead of outputs. Our services cover communications strategy, media relations, thought leadership, influencer engagement, social media marketing, content creation, partnership building and crisis communications.
In 2019 we decided to specialise in events, festivals and trade fair industry after we realised that 50% of our clients were from this sector and we were really good at driving awareness, visitors and sales leads for clients. We continue to work across other sectors too and have clients across both consumer and corporate industries based in Asia and across Europe and the US.
TRUST – we say what we’re going to do and commit to this, we are dependable, open and honest with our clients and with each other
COLLABORATION – we work as a team to grow our business, supporting each other to encourage growth and excellence and collaborate with our clients to deliver excellent results
INNOVATION – we are always learning about new communications approaches and opportunities to help our clients become successful
PASSION FOR CUSTOMERS – we’re proactive in our advice to clients, constantly communicating and providing guidance on the best strategy to be successful
RESULTS-FOCUSED – we commit to setting clear goals together with our clients to deliver real results using a range of metrics to prove effectiveness of our PR campaigns
CONTRIBUTION TO SOCIETY – when possible we advise our clients on how to embrace corporate social responsibility and community engagement while not losing focus on real economic growth
POSITIVE TEAM & FAMILY SPIRIT – we encourage open communications a friendly working culture as well as a work/life balance.
MEET THE TEAM
MANDY QUEEN: FOUNDER AND MANAGING DIRECTOR
“I am dedicated to helping our clients reach their sales and marketing goals through strategic and creative communications campaigns.”
Nearly 25 years communications experience
Hailing from the UK Mandy has been working in the communications field for nearly 25 years. After graduating from Queen Margaret University in Edinburgh with a BA (hons) in Communications, Mandy’s first role was doing marketing communications for FMCG giant Scottish & Newcastle. Mandy then moved to an executive management role at the Sea Fish Industry Authority where she was responsible for the communications of the UK seafood industry, from net to plate, delivering many impactful and award-winning PR consumer and corporate campaigns, before moving to Hong Kong in 2006 to do marketing for the exhibition and trade industry across Asia at Messe Frankfurt and Global Sources. Her desire to deliver strategic and creative communications campaigns led her to establish Cred Communications in 2010.
Mandy’s strengths lie in developing a solid strategy that gets results while at the same time managing clients reputations. Throughout her career she has achieved in-depth communications experience across many different areas including consumer communications, corporate communications, celebrity engagement, crisis management, corporate social responsibility, event management, social media marketing, public affairs and other stakeholder engagement.
She spends her days looking at ways in which Cred can serve clients better.