After launching in the UK, Super-Premium D1 London Gin sought to expand into Hong Kong’s bar scene.
We conceptualized a launch party to appeal to both trade and consumer media. We handled media invitations, on-site interviews and provided design and production support. We also facilitated D1 Gin’s sponsorship of Shanghai Tang’s 50th anniversary party.
The party was attended by journalists and bloggers from major publications such as Hong Kong Tatler (readership of over 150,000), Prestige (Hong Kong’s luxury and lifestyle magazine), Foodie, BarTalk, in addition to many restaurant and bar owners. D1 Gin’s launch was covered by major media outlets including Style Magazine and Esquire.