New World Development opened a new apartment complex, Eight Kwai Fong, in summer 2015. CRED worked with the conglomerate to advertise the new property.
The coverage we secured for New World Development focused on the aesthetic aspects of Eight Kwai Fong, drawing particular attention to the company’s new “Artisanal Movement”.
Our PR campaign for Eight Kwai Fong resulted in over 80 articles published in online and print media. The property was featured in major local media outlets such as HK’s top Chinese newspapers Sing Pao and Apple Daily, and HK’s two most widely read English newspaper South China Morning Post and The Standard. We also got Eight Kwai Fong advertised in publications focused on real estate, including Property Station, Property Times, Squarefoot Realty and Business Traveler. In total, the campaign reached a readership of over 100 million.