After successfully establishing two co-working spaces – DVR and QRC – in the heart of Hong Kong, the leading Hong Kong-based co-workspace operator Garage Society launched its third co-working space Garage Collective in November. Cred worked with the operator to launch its newest co-working space and to position it as the first-of-its-kind lifestyle hub in Hong Kong.
We organized a media tour around Garage Collective during the launch and showcased the unique pop-up shop facilities, in-house vegetarian restaurant, and the pet-friendly policy and offered journalists the opportunity to work from the co-working space for a day. We also pitched Garage Society’s start-up focused recruitment platform and other initiatives – including its knowledge-sharing platform and Cadet program – and lined up interviews for the Founder.
Our PR campaign reached 17 million people and achieved 53 pieces of quality media coverage from widely-read print and digital publications including South China Morning Post, Wen Wei Po, PCM, HK01, HKET, Hong Kong Business, Business Traveller, Monocle, Jumpstart, and Metro Daily among others.