• GuavaPass

Singapore-based fitness network GuavaPass has been constantly expanding in the Asia Pacific. When GuavaPass launched in Hong Kong in September 2015, CRED helped spread the word.

We organised a launch party for GuavaPass that Hong Kong Tatler described as “a workout buff’s dream come true.” The launch party featured a free yoga class, healthy snacks, and was attended by KOLs in Hong Kong’s fitness world.

We got GuavaPass featured in major local print and online media, including international fashion magazine Cosmopolitan, Hong Kong’s second best-selling English newspaper The Standard, as well as influential local magazines Jessica, Elle, Prestige and Hong Kong Tatler. We also reached GuavaPass’ target audience by securing coverage in fitness and lifestyle publications such as Menxpat, Butterboom, Little Steps Asia and Lifestyle Asia.