6 pointers for communicating about COVID-19


We are in unprecedented times on a global scale. Trust is vital during times of crises. Miscommunication can cause confusion and confusion can cause panic. Here are my top tips for communicators and leaders:

  1. Communicate in simple clear language using plain English (or similar in your country). It is important that everyone, from all ages and backgrounds, understands what you are trying to say. I was always told to imagine that I was talking to my grandparents when compiling communications messages e.g. they might not understand what social distancing means. Be empathetic and lead with concern but don’t downplay the seriousness. Consider using visuals such as info-graphics to make your point even clearer.
  2. To avoid confusion keep your messaging consistent. Appoint one or two senior experienced people within your organisation to represent you to prevent lots of people communicating different messages. Ensure your spokespeople are communicating the same message. Secure media training for your official spokespeople.
  3. Remember that any internal emails may end up in the news. Before you press “send” – consider what this message would look like if it ended up on the front page of your local newspaper. Also remember that the media is now global not local so your message may go around the world.
  4. State what your plan is and make sure you deliver on it – unless you have to change strategy which can happen. Trust is gained when you deliver on what you say you are going to do. Chopping and changing breeds mistrust as does not delivering on your promise. Credibility is also questioned if you do the opposite of what you said you were going to do. (See January book club ‘Smart Trust’ on LinkedIn)
  5. Balance humanity with profits. Of course profits are vital to your survival. But consider the impact of your decisions on your stakeholders – your customers, your employees, your community and your suppliers etc as these are the people who have been driving your success. (see our Book Club book – Crisis Ready for more information)
  6. Provide regular updates. Be proactive. Don’t hide. Don’t say no comment. Whatever you do don’t lie as it’s the fastest way to lose trust and credibility.

By Mandy Queen, Director, Cred Communications.

Contact hello@credcommunications.com if you need support in your communications.

Young Chef Challenge to Highlight Sustainable Seafood at Seafood Expo Asia in September


Chefs gathered at the Seafood Expo Asia press conference (From left: Gabriel Choy, Vicky Lau, Pedro Samper, and Gerhard Passrugger)

 

HONG KONG, 7 June 2018 – Diversified Communications’ Seafood Expo Asia will return to the Hong Kong Convention and Exhibition Centre on 4-6 September, 2018. Seafood Expo Asia is the region’s leading showcase of the world’s premium seafood products, equipment and services as well the preferred industry meeting place for buyers and suppliers to find the latest seafood trends. One of this year’s key events is the highly-anticipated live Young Chef Challenge, which takes place during the show and aims to nurture young talent and highlight sustainable seafood options.

Last year, Seafood Expo Asia attracted over 7,100 qualified seafood professionals with visitors coming from 69 countries and 234 exhibitors from 31 countries. “As well as providing the top marketplace for buyers from across the world to source fresh and frozen seafood, we are looking forward to offering visitors and exhibitors a wide range of activities to help grow their business,” says Group Vice President from Diversified Communications, Mrs. Liz Plizga. This year’s event will feature a Product Showcase and Tasty Kitchen to inspire buyers with sourcing ideas as well as getting a taste of what’s trending in the international seafood marketplace. A conference program with daily sessions, culinary demonstrations and masterclasses will focus on the latest market insights and emerging products making waves across the global seafood industry to enhance attendees’ experience.

According to the latest figures from the Food and Agriculture Organisation of the United Nations, Hong Kong had the second highest per capita seafood consumption in Asia. “Knowledge about sustainable seafood choices is very important, especially to new chefs in the foodservice industry. Seafood Expo Asia’s Young Chef Challenge provides young chefs with an opportunity to show off their skills while learning about sustainable seafood options. Rounds of exciting live cook-off using specially selected seafood will be held throughout the event,” adds Mrs. Liz Plizga.

Executive Chef of Grand Hyatt Hong Kong, Mr. Gerhard Passrugger, is one of the judges of the Young Chef Challenge and a food sustainability enthusiast: “Educating young chefs early about sustainable seafood is extremely important. I am proud to be a judge for the Young Chef Challenge as it both inspires chefs to choose sustainable options as well as rewards their culinary skills. The competition’s message is aligned with our goals which is to ensure that more than 50% of our seafood comes from sustainable seafood sources by end of 2018.”

Launched in 2017, the Young Chef Challenge is a unique event to recognize the next generation of culinary talent in Hong Kong. The competition encourages culinary mentorship and provides opportunity for aspiring culinary chefs to discover and further develop their skills. This year, celebrity chef, Mr. Gabriel Choy will be the ambassador and guest judge of the event, promoting this extraordinary cooking challenge. And the judging panel brings together top culinary experts including Mr. Gerhard Passrugger, Executive Chef from Grand Hyatt Hong Kong, Mr. Pedro Samper, Executive Chef from The Langham Hong Kong, and Miss Vicky Lau, Chef and Owner of Tate Dining Room & Bar. They will choose the most outstanding contestant after three rounds of onsite cook-offs.

For more information or to register a free trade pass, please visit http://www.seafoodexpo.com/asia.

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About Seafood Expo Asia
Seafood Expo Asia is a trade event where buyers and suppliers of seafood from around the world come together to network and conduct business in the lucrative Hong Kong and Asia Pacific markets. The event’s ninth edition takes place from the 4-6 September 2018 at the Hong Kong Convention and Exhibition Centre in Wanchai, Hong Kong. SeafoodSource.com is the exposition’s official media covering industry news year-round. The exposition is produced by Diversified Communications and is co-located with Restaurant & Bar Hong Kong. http://www.seafoodexpo.com/asia.

About Diversified Communications
Diversified Communications is a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities and digital and print publications. As producers of these market-leading products Diversified Communications connects, educates and strengthens business communities in over 14 industries including: food and beverage, healthcare, natural and organic, business management and technology. The company’s global seafood portfolio of expositions and media includes Seafood Expo North America/Seafood Processing North America, Seafood Expo Global/Seafood Processing Global, Seafood Expo Asia and SeafoodSource.com. Diversified Communications, in partnership with SeaWeb, also produces SeaWeb Seafood Summit, the world’s premier seafood conference on sustainability. Established in 1949 and headquartered in Portland, Maine, USA with divisions and offices around the world, Diversified Communications remains a privately held, third generation, family-owned business. For more information, visit: http://www.divcom.com

Why it’s good to give back


A still from The Helper

 

At Cred we’re extremely passionate about giving back to the community. Over the years we’ve had the chance to work on some incredible CSR campaigns. We also encourage our clients to get involved too as part of their public relations campaigns.

There are many reasons why it’s good to give back 1) You garner trust and respect in the community 2) Your employees feel good about working for you 3) Your customers are more likely to forgive you during tough times 4) You make the world a better place 5) It’s a great way to meet new people and connections.

Most recently, we teamed grocery delivery service honestbee with local charity Feeding Hong Kong to provide over HK$300,000 worth of donated food items to the 1 million people who struggle to afford nutritious meals.

For last summer’s Hong Kong Cancer Fund Pink Revolution Campaign we were able to encourage self-checks and donations as well as spread the word about breast cancer, a disease that affects over 3,800 Hong Kong women every year.

For Pink Season, we were proud to promote Asia’s largest LGBTQ festival through a fundraising event, campaigning for equal rights.

And finally we created buzz around the kickstarter of The Helper documentary, a film by local director Joanna Bowers of Cheeky Monkey Productions, that gives a heartfelt insight into the lives of foreign domestic workers in Hong Kong.