Hong Kong is a fast moving, fast thinking, fast finance city and that includes the fast growing number of events that are hosted each and every day in our beloved metropolis. And that’s exactly why it’s experience that counts!
At Cred we get very excited at the prospect of turning a potentially dry and possibly uninspiring cocktail party into an experience that won’t be forgotten in a rush.
By Amadou Doumbia, Account Manager, CRED Communications Ltd
This past 5 May saw me hosting my first event for the Hong Kong PR Network (HKPRN). The network was founded in 2008 to bring together junior and mid-career communication professionals, looking to network and learn from industry experts. I joined the leadership team due to my passion for the PR industry as well as organising events. With the support of the network, the May event explored the theme “Communication & Reform – The Evolving Role of Communications Strategy in Social Change”.
My goal was to address how important strategically planned communications were to gaining public support, as well as how communications professionals could adopt the latest industry practices to their careers. Overall, it was a great, engaging and thought-provoking event.
The evening’s panel included:
- Joshua Wong, social activist and Time Magazine Person of the Year
- Tom Sims, Asia Business Editor of The New York Times
- Ashley Hegland, Regional Director of Corporate Social Responsibility at Edelman PR
- Tony Verb, Marketer, Producer and Documentarian
The main question from the discussion was whether strategic communications could aid social change. Everyone on the panel agreed it was possible. But more importantly, they all stressed that digital was key to spreading a message. The panel told the packed audience to remember one rule in any tactic – keep the message simple. When it’s simple, it’s easy for everyone to understand your purpose. When it’s simple, it’s easy to tailor the message later for different groups. When it’s simple, you create a call to action everyone can remember.
For the communication professionals who attended, the event left them with several important takeaways:
- Know your audience – If you want a specific group’s support, know how to properly use the communication channels they frequent
- Be clear, be simple – Make sure your message is relatable and easy to understand to everyone
- Have a purpose and stick to it – As your key strategy, your purpose should define all of your communication efforts. People might forget a product, but will always remember a purpose
- Master social media – Social and new media are now just as important as traditional channels. Know what’s available, and master how to apply them
It was a great honour to organise the May event for HKPRN. With over 100 professionals in attendance. As an Account Manager for CRED Communications, the network offers me the chance to not only stay on top of new industry practices, but also ensure they’re effectively applied to our client’s campaigns.
To learn more about my work with The Hong Kong PR Network, please contact: email@example.com
Quotes from speakers:
Tom Sims: “The world is now digital. You cannot expect to gain public support, especially with rapid turnaround, without using digital. But what’s more important is how you use digital. It isn’t enough to just spread a message and expect an audience to appear.”
Tony Verb: “Relevance should always be a concern in communication efforts. If you’re trying to share a message across the world, you need to make sure the message is just as relevant for someone in Hong Kong as it for someone in the US.”
Joshua Wong: “Without Facebook there would be no Occupy Central, without Facebook there would be no Joshua Wong. It really was that simple. We set up hash tags and encouraged people to share images such as themselves wearing black t-shirts or carrying yellow umbrellas. Within just a week we had 30,000+ followers on Instagram.”
Ashley Hegland: “Having a clearly defined and passionately communicated purpose to what you do is key component to consumers today. They want to know where your ingredients come from; how sustainable is the packaging of your product; does your company support fare wages for all workers. These factors make today’s businesses stand out.”
Tasmania is home to the world’s richest soils, freshest air and cleanest waters
Premier of Tasmania, Lara Giddings MP, will officially launch Tas’Mania today at the Dragon Seal Restaurant, 101 ICC, Hong Kong. Tas’Mania delivers premium produce direct from Tasmania, the southern tip of Australia where the freshest, most nutritious food is found. From 21 September 2012 quality seasonal vegetables; tree ripened fruit; apple and vegetable juices; bush honey and smoked seafood will be available through the site www.tasmaniafresh.com. Oysters, scallops, lobster, abalone and sea urchin will be added soon as well as truffles, water and award-winning wine from Frogmore Creek and other cool climate vineyards.
Seasonal premium produce from trusted suppliers across Tasmania
Tas’Mania produce is grown by passionate farmers in rich volcanic soil; seafood from fresh cold pure water; meat from livestock that grazes in the world’s cleanest air and pastures; a climate with long days of sunshine for better ripening and a landscape that is natural. Each and every one of Tas’Mania’s farmers and fishermen, and everyone else in the food chain, are thoroughly checked. To ensure maximum freshness nutrition and taste – the producers harvest on a Wednesday and ship to Hong Kong ready for delivery to homes and businesses every Friday.
Tas’Mania produce is seasonal so what’s available varies week to week and month to month. Depending on the season different varieties of fruit and vegetables can be purchased such as Pink Lady and Lady in the Snow apples; different potatoes, some for mashing, some for salads and some for the best French fries can also be found.
David Meredith, Partner of Tas’Mania said: “As a Tasmanian I am very proud of the passion and integrity our producers dedicate to their craft. And given the concerns of food quality the world over it’s time to share this amazing island’s bounty with Hong Kong. With its proximity, climate and quality produce to me Tasmania is the ‘The Tuscany of Asia’.”
Ordering is easy
Convenient mixed packs of vegetables, fruit and salads perfect for families, couples and singles can be delivered direct* to the door. Prices range from $HK300 for a Sampler and HK$550 for a Family Pack – smaller packs are available too. The easiest way to order is to arrange a standing order to receive a weekly, fortnightly or monthly delivery. Consumers can also customise orders with additional purchases through the a la carte menu.
Restaurants and supermarkets can set up twice weekly deliveries by placing orders directly through the order hotline +852 81351394 or email firstname.lastname@example.org . Premium restaurant chains are currently able to receive vegetables only but this will be extended soon.
Special gift boxes of Tasmanian cherries will be available for Chinese New Year. Gift vouchers will also be available soon.
Tas’Mania invites everyone to see and taste the difference by ordering through www.tasmaniafresh.com.
*terms & conditions apply.
For more information, obtain photographs or to arrange interviews with Tas’Mania please contact Julie Diamond at CRED Communications (English media) on +852 94971372 or email email@example.com and contact Jane Ho (Chinese media) on firstname.lastname@example.org or telephone +852 90987280.
Tas’Mania was created 18 months ago by Tasmanians who work with a group of passionate producers who have a ‘mania’ about what they do. The founders first made contact with the producers through Islington Hotel a hotel they own and manage in Hobart, the capital of the State of Tasmania, where their expert chefs create wonderful menus using their own produce. Many friends from Hong Kong visited the Islington and were impressed by the food and drink served so the Tas’Mania team decided to share the spoils of this wonderful temperate land, and the people who provide it, with Asia.
With a genuine ‘gate to plate’ philosophy, buyers are encouraged to visit the farmers and fishermen at the source, talk to them and share their commitment to the best. Contact David Meredith +852 9466 4570 for more information on Tas’Mania. Website details are www.tasmaniafresh.com.
Sample producers –Miellerie
One of Tas’Mania Fresh producers is Yves Ginat of Miellerie. Yves studied organic farming in his native France into organic farming before moving into commercial beekeeping in 1998 when he arrived in Tasmania. In November 2005 he launched Miellerie.
As apiarist, Yves nurtures the bee community using organic and biodynamic beekeeping practices to maintain health and harmony from the hive to the jar. Essential to the integrity of Miellerie is the trade practice of cold extraction of the honey from the comb to harness the vitality, aroma, flavour, colour and texture of the delightful nectars from Tasmanian native floras. As the seasons change, Yves continues to explore the floral diversity of this beautiful island, Tasmania. Honey supply by variety vary season to season.
Sample producer – SPROUT
SPROUT Tasmania is a not for profit organisation located in Tasmania. The primary objective of SPROUT Tasmania is to foster relationships between the Tasmanian food and beverage producers, researchers and the community. With the support, assistance and education that Sprout Tasmania can provide to small growers and farmers, and to the broader community (consumers), Tasmania can move towards achieving a higher level of food security – a local food supply that is sustainable, accessible, nutritious and reliable.
• Delivers local sustainable produce directly to Tasmanian homes, restaurants, cafes, supermarkets, corporate businesses and accommodation.
• Provides workshops for the community, including information on composting, vegetable gardening, soil health, winemaking and how to grow, preserve and cook various crops.
• Provides monthly newsletters about sustainable agriculture, research, food recipes, and produce preservation and up and coming workshops.
Sprout’s produce will be available through Tas’Mania in Hong Kong. Director Tony Scherer will be speaking at the launch of Tas’Mania 21 September 2012.
Learn how to become more promotable, profitable and energize your relationships
Hong Kong, 16 August 2012, this September the highly successful businessman and best-selling author, Stephen M. R. Covey, will host a live workshop on how TRUST makes organizations more profitable, people more promotable, and relationships more energized. Covey personally led the strategy that propelled his late father’s book, Dr. Stephen R. Covey’s The 7 Habits of Highly Effective People, to one of the two most influential business books of the 20th Century. Organized by Kash Events and Entertainment the event takes place 4 September at KITEC Auditorium, Hong Kong.
Stephen M. R. Covey has given more than 1000 presentations in over 38 countries. As well as being a compelling speaker on leadership, ethics and high performance, Covey is the author of the SPEED of Trust, the Amazon.cn best seller. The book was also no.2 in the bestselling business book charts in the Shanghai Daily and no.2 non-fiction book in The Straits Times. The book challenges age-old assumptions that TRUST is merely a soft, social virtue and instead demonstrates that trust is a hard- edged, economic driver. Covey advocates that nothing is as fast as the speed of TRUST and that the ability to establish, grow, extend, and restore TRUST with all stakeholders is the critical leadership competency of the new global economy.
At the workshop Covey will teach participants how to use TRUST to improve their performance at work and in life so that they become the first to be promoted, get the best projects and the biggest budget.
“Covey brilliantly focuses on that overlooked bedrock democratic capitalism – TRUST. Like the air we breathe, we too often take this critical intangible for granted. As Covey makes clear, we do so at our ultimate competitive peril.” Steve Forbes, President and CEO, Forbes.
Tickets start from HK$1980 for individuals with group rates also available. The timeline for the workshop on 4 September is as follows:
Registration: 1:00 p.m.
Seminar: 2:00 p.m. – 6:00 p.m.
Cocktail: 7:00 p.m./7:30 p.m. (Invitation only)
Tickets are now available at Cityline and Tom Lee Music outlets. Website www.cityline.com, www.kashgroupinc.com , telephone booking hotline: 2111 5333 (10:00am to 8:00 pm daily). People in Hong Kong also have the opportunity to win one of five complimentary tickets and ten personally signed copies of Smart Trust by liking Kash Events and Entertainment Facebook page and posting “Can’t wait to see Stephen M.R. Covey in HK”.
For more information, obtain photographs or to arrange interviews please contact Mandy Queen at CRED Communications (English media) on +852 96847365 or email email@example.com and contact Alisdair Chan (Chinese media) on firstname.lastname@example.org or telephone +852 96337995.
Biography of Stephen M.R.Covey:
Stephen M. R. Covey is co-founder and CEO of CoveyLink Worldwide. A sought-after and compelling keynote speaker and advisor on trust, leadership, ethics, and high performance, he is the author of The SPEED of Trust, a groundbreaking and paradigm-shifting book that challenges our age-old assumption that trust is merely a soft, social virtue and instead demonstrates that trust is a hard- edged, economic driver—a learnable and measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing. He advocates that nothing is as fast as the speed of trust and that the ability to establish, grow, extend, and restore trust with all stakeholders is the critical leadership competency of the new global economy. Covey passionately delivers that message and is dedicated to enabling individuals and organizations to reap the dividends of high trust. Audiences and organizations alike resonate with his informed, practical approach to real-time issues that affect their immediate and long-term performance.
He is the former CEO of Covey Leadership Center, which, under his stewardship, became the largest leadership development company in the world. A Harvard MBA, he joined Covey Leadership Center as a Client Developer and later became National Sales Manager and then President & CEO. Under Covey’s direction, the company grew rapidly and profitably, achieving Inc. 500 status. As President & CEO, he nearly doubled revenues to over $110 million while increasing profits by 12 times. During that period, both customer and employee trust reached new highs and the company expanded throughout the world into over 40 countries. This greatly increased the value of the brand and company. The company was valued at only $2.4 million when Covey was named CEO, and, within three years, he grew shareholder value to $160 million in a merger he orchestrated with then Franklin Quest to form FranklinCovey.
Over the years, Covey has gained considerable respect and influence with executives and leaders of Fortune 500 companies as well as with mid- and small-sized private sector and public sector organizations he’s consulted. Clients recognize his unique perspective on real-world
organizational issues based on his practical experience as a former CEO. Covey currently serves on the board/advisory board of several entities, including the Human Performance Institute—the leader in energy management technology—where he serves as Advisory Board Chairman.
Covey resides with his wife and children in the shadows of the Rocky Mountains.
Hong Kong, August 2012, not just one but FIVE Hong Kong charities will benefit from an online auction called JEWELS 4 GOOD organised by AME Gallery, which specializes in artisan contemporary jewellery. Five exquisite pieces, including 18k gold and black diamond drop earrings, designed by five European and Asian artists have been selected by the Gallery to be part of the auction. The auction will run from 1 September until 15 September 2012 and will be held on a dedicated website – http://jewels4good.ame-gallery.com/.
The pieces are valued at a total of HK$81,500 with 100% of the proceeds going to five different charities chosen by the designers. The auction coincides with the 1st anniversary of AME Gallery which will contribute a further 10% of their sales during September 2012 of the designers’ entire portfolios to the charities.
The designers and their chosen charities are:
|Karolina Bik (Poland)||Hong Kong Dog Rescue|
|Mei Lee (Taiwan / Belgium)||The Jane Goodall Institute|
|MOYA (Netherland )||Music for the Growing Mind|
|Salima Thakker (Belgium)||Mother’s Choice|
|Tricia Tang (Hong Kong)||Art in Hospital|
Each item of jewellery will have a starting bid price of 30% of the retail price with bid increments between HK$350 and HK$1800. The jewellery ranges in value from HK$6,000 to HK$30,000 with starting bids from HK$2,000 giving everyone an opportunity to take part.
Anna Cheng, owner of AME Gallery said: “I strongly believe in giving back to the Hong Kong community so I started JEWELS 4 GOOD a few months ago auctioning off one piece per month supporting different charities. But for my one year anniversary I wanted to do something very special by offering five unique pieces. These are one of a kind items, ranging from earrings to necklaces, that will bring great pleasure to their owners in more ways than one as the wearers will know that they have helped a local charity too.”
“We are thrilled that we have been chosen as one of the charities that will benefit from AME Gallery’s JEWELS 4 GOOD auction. The jewellery designs are beautifully crafted and we urge everyone to get involved and bid for their favourite piece.” said Sally Andersen, founder of the Hong Kong Dog Rescue charity.
The highest bidders will be revealed on 16 September, on AME Gallery’s website and the special JEWELS 4 GOOD Facebook page. The jewellery will be presented to the winning bidders at AME Gallery’s 1st anniversary party on 19 September 2012. Cheques for the charities will also be presented.
For more information, obtain photographs or to arrange interviews with the founder of AME Gallery Anna Cheng, please contact Mandy Queen at CRED Communications (English media) on +852 96847365 or email email@example.com or contact Alisdair Chan (Chinese media) on firstname.lastname@example.org or telephone +852 96337995.
About AME Gallery
AME Gallery introduces contemporary fine jewellery from artists worldwide. The masterpieces showcased at AME are handcrafted with the use of precious materials such as gold, platinum, diamond and high quality gemstones. Each piece of jewellery reflects the unique style and the soul of the artist.
“AME” came from the Latin word which means love and soul. The name is a perfect ensemble of the curator’s feeling toward exquisite jewellery and how jewellery can percuss one’s emotion.
The Gallery aims to bring customers new horizons from different part of the world, introducing them to talented and whimsical designers, making every piece of jewellery at AME Gallery a high quality wearable art.
AME Gallery was founded by former architect Anna Cheng. Coming from a family of jewellers for two generations, Anna has previously worked for luxury brands including Louis Vuitton, Hermès and Valentino before pursuing her passion in jewellery.
12/F, Tin On Sing Commercial Building,
41-43 Graham St, Central
Tel: +852 3564 8066
Opening Hours : Mon – Sat 12:00 – 7:00pm or by appointment