Hong Kong, August 2018 – Cred Communications today announced a new client, the UK’s Agriculture and Horticulture Development Board (AHDB), a statutory levy board funded by farmers and growers which plays a vital role in improving farm business efficiency across various sectors. Cred Communications will be focusing their efforts on increasing brand awareness of produce being imported from Britain, comprising premium pork, lamb and dairy as well as beef from native and rare British iconic cattle breeds.
Cred Communications will execute an integrated communications campaign that will cover in-store activities, foodservice initiatives, media relations and social media marketing for AHDB. The contract is for at least one year, with the potential to expand to three.
“Britain exports some of the world’s best beef, pork, lamb and dairy and we’re looking forward to working with chefs and retailers across Hong Kong and Macau on a number of strategic and creative promotions and events to highlight this”, said Mandy Queen, Founder of Cred Communications.
Chosen for their knowledge of the market and in-depth experience across foodservice and retail as well as FMCG, Cred Communications has delivered impactful work for a number of trade organisations and food and beverage clients, including the Scottish Government, the Korea Agro-Fisheries & Food Trade Corporation, produce from Tasmania and New Zealand as well as Lindt & Sprüngli, honestbee and foodpanda. Current clients include Diversified Communications’ Seafood Expo Asia, the Economist Events and the British Council as well as Emack & Bolio’s and The Flying Winemaker.
The Agriculture and Horticulture Development Board (AHDB) is a statutory levy board, funded by farmers, growers and others in the supply chain and managed as an independent organisation (independent of both commercial industry and of Government).
Our purpose is to inspire our farmers, growers and industry to succeed in a rapidly changing world.
Our vision is for a world-class food and farming industry inspired by, and competing with the best.
Few things spell summer quite like enjoying a glass of excellent wine in the afternoon sun. This month, we’re very happy to be doing the PR for Eddie McDougall, the man behind The Flying Winemaker, one of Asia’s most dynamic wine brands. Award-winning winemaker, rosé and Asian wine expert, wine critic and TV personality Eddie believes in the power of wine as the “social glue”. With his cross-cultural upbringing in Hong Kong and Australia, Eddie has worked with many influential wineries and has gathered over a decade of winemaking experience. The brand is well known for their popular event Rosé Revolution, which is now in its 8th year and will take place in Hong Kong, Shanghai and Macau this summer.
We will be working closely with Eddie on publicising his event, along with promoting some exciting new developments for the brand.