15th September 2017, Hong Kong – For the first time, nine local celebrities came together in one video to show their support to this year’s Cancer Fund’s Pink Revolution by making a simple gesture – a pinky promise – showing their commitment in raising breast health awareness in the community and supporting women with breast cancer. The premiere screening of the video took place today at the Pink Revolution launch event held at The ONE, Tsim Sha Tsui. Local celebrities Joyce Cheng, Kathy Chow and film director Kearen Pang shared the stage with 15 breast cancer survivors to make their pinky promise to advocate breast cancer awareness.
The video launched today includes messages from actress Fala Chen, singer Gigi Leung, mother-to-be May Kwong, actresses Joyce Cheng, Chrissie Chau, Isabel Chan, film director Kearen Pang, news anchor Akina Fong and DJ Josephine Chu (Chufun). The video will be available on Cancer Fund’s social media platforms for viewing and sharing. International model and celebrity Kathy Chow also shared for the first time her personal experience of being touched by cancer when her best friend was diagnosed.
“The number of women being diagnosed is growing, and so is the Cancer Fund; so there is an increasing need for early detection and support for our free services,” said Sally Lo, Founder & CEO of Hong Kong Cancer Fund. “Making a ‘Pinky Promise’ is a simple gesture, used to encourage women in Hong Kong to check their breasts regularly, and for everyone to support families living with breast cancer.”
At the launch event, breast cancer survivor Bondie shared how she faced breast cancer and her worry for her family, especially her then 5-year-old son. Her family turned to Cancer Fund’s free support services, where she received practical support in managing treatment side effects, and participated in programmes that brought the family closer together on the cancer journey. “I understand feeling scared and alone by a breast cancer diagnosis, but don’t be. There are free resources in the community like those the Cancer Fund provides, and remember, your family is your strongest backup,” said Bondie.
Medical advisor of the Cancer Fund and Director of the Radiotherapy & Oncology Centre at Hong Kong Baptist Hospital Dr. William Foo shared his professional view at the launch event: “When breast cancer strikes, it will create a shock wave: not only for the patient herself, but also her loved ones, who are all affected. Almost 90% of breast cancer patients can attain a cure. However the cancer journey is very demanding both physically and psychosocially. Close family, especially the spouse, bears the impact. They often do not know how to cope. A well-supported and adjusted family will provide the best environment for the patient to make their way to recovery.”
Everyone can help to raise breast cancer awareness this year by sharing the ‘Pinky Promise’ video available on Cancer Fund’s Facebook https://www.facebook.com/hongkongcancerfund and YouTube channel https://www.youtube.com/user/hongkongcancerfund, sharing it with the hashtags #pinkypromisehk, #checksupportshare, #hkcancerfund and #shopforpink, and making a donation online http://pink.cancer-fund.org/donate.
Cancer Fund’s Pink Revolution also includes Shop for Pink; the city’s largest ‘shop for a good cause’ event. Thirty retails,restaurants and hotels brands are offering new Pink items this October to make shopping more fun, with part of the proceeds to be donated to Cancer Fund’s free breast cancer services. Everyone is also encouraged to dress pink by joining Dress Pink Day on 27 October to show your care to people affected by breast cancer. To register and window-shop Shop for Pink items, visit http://pink.cancer-fund.org/en/.
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About Hong Kong Cancer Fund
Hong Kong Cancer Fund is the city’s largest cancer support organisation, providing free information and professional support to anyone living with or affected by cancer. Established in 1987, our vision is to better the quality of cancer support in Hong Kong and ensure that no one faces cancer alone. We began by offering free information and support, and have slowly expanded over time to address all aspects of cancer care. Our work now encompasses public education, cancer research, home care, peer support, complementary therapies, the funding of hospital equipment and much more. We fill the gaps in cancer care to improve the quality of life for people touched by cancer.
Hong Kong Cancer Fund’s services are all FREE. Receiving no money from the government or the Community Chest, we rely solely on public generosity to sustain our ongoing cancer support services. For more information, please visit cancer-fund.org
About Cancer Fund Pink Revolution
Pink Revolution is Hong Kong’s biggest and most comprehensive breast cancer education and fundraising campaign, running every October in line with international breast cancer awareness month. Each year, Pink Revolution reminds women about the importance of regular breast checks and empowers them to take charge of their own breast health with the message that early detection and treatment saves lives. The campaign also raises funds through initiatives such as Shop For Pink and Dress Pink Day, with all funds raised going towards Cancer Fund’s FREE breast cancer care services to support women with breast cancer.