CRED Communications is a Creative, Results-focused, Engaging and Dynamic independent public relations agency and we’re looking for an ambitious senior account executive with at least three years agency experience in Hong Kong.
You will have a passion for PR, especially media relations and social media marketing, and the drive to keep on learning about your profession. We are looking for an exceptional person who wants to deliver first class campaigns for our global and local clients. Fluent in Cantonese and English with excellent traditional Chinese writing skills is a must. Mandarin is a bonus.
You will get the opportunity to progress your career quickly if you’re willing to work hard!
As Senior Account Executive your duties will include:
– Organising media events and photo opportunities
– Setting up media opportunities, interviews and meetings
– Writing features, social media updates, online copy and press releases
– Liaising with journalists and proactively identifying media opportunities
– Visiting networking events to support clients and meet journalists.
You will need to have:
– Minimum of three year’s PR agency experience and ideally a degree in communications or journalism
– Consumer/trade press experience – we are looking for proven results
– An interest in technology and lifestyle products
– A proactive and determined attitude
– Confidence to deal with the media.
Interested? Then please email your resume to firstname.lastname@example.org. Due to the volume of emails only applicants that satisfy the above criteria will receive a reply.
Across all industries, engaging the services of any company for the first time, big or small, can often be a leap of faith. Will their quality be good enough, are they responsible and transparent, will they deliver on time and will there be any hidden charges are the types of consideration usually made but often difficult to ascertain.
It’s no different when selecting a public relations agency and, naturally, here at CRED Communications I am always happy to assure new clients that this is not something they need to be worried about! To prove the point, I’m pleased to announce that CRED Communications has just become a member of the Council of Public Relations Firms of Hong Kong (cPRf).
cPRf is a professional PR organisation that promotes best practice among PR firms in Hong Kong and CRED Communications are one of around 30 members. The Council serves as a voice and as a forum for the Hong Kong public relations consultancy practice and promotes public confidence in our industry.
In addition, I am an affiliate of the Chartered Institute of Public Relations (CIPR). CIPR is based in the UK and its mission is to enhance the reputation and understanding of the public relations profession and the professionalism of its members. It does this through the provision of world-class structures for the practice of public relations and I regularly use their resources – webinars, white papers, guidelines and case studies – to stay informed of latest developments and best practices in the PR industry.
All of this helps ensure CRED Communications has the necessary credentials to deliver work of the highest quality. You can trust in us!
By Mandy Queen – Director
Although CRED Communications is a multi-lingual public relations agency serving clients across the Asia Pacific region, we’re very proud to be Hong Kong based and always strive to be a responsible corporate citizen. Corporate responsibility, or CSR, means aligning our core values and behaviour with the expectations and needs of not just our customers, investors and employees but also society as a whole. It’s all about how we can make a positive impact in the local environment.
One way we do this is by helping local students from Edinburgh Napier University’s BA (Hons) Marketing Management course develop real-life project skills via a “Live Project” module. This excellent course is offered through City University’s School of Continuing and Professional Education (SCOPE).
Over the past three years, students from the university have worked with us on a diverse range of “Live Projects” from optimising our website design to researching and recommending an appropriate CRM system. Apart from giving Hong Kong students the opportunity to gain valuable experience working on a project with a local company, it also gives us an opportunity to talent-spot. Indeed, we are always impressed by the quality of Edinburgh Napier University students and have hired several as interns.
In addition, our most recent full-time hire, Andico Tsui, is a graduate of Napier. Andico worked with us during 2012’s Live Project and stood-out as being someone very intelligent and dynamic. So when he approached us looking for a job after graduation, I quickly interviewed him for the post of Assistant Account Executive, a post he now holds. Congratulations Andico!
Please click here for more information on Edinburgh Napier University’s BA (Hons) Marketing Management course.
Hong Kong, 25 October 2012, Hong Kong’s favourite brands will be revealed on Tuesday 6 November 2012 at the Hong Kong General Chamber of Commerce in Admiralty. At the event, companies will find out which of Hong Kong’s brands have been deemed “Superbrands” by the general public. Fifteen hundred consumers across Hong Kong were asked to identify their favourite brands in terms of quality, prestige and trust – the top ten brands will be revealed on the 6th. The research was carried out by BDRC Asia in Hong Kong in this month.
Since 1994, Superbrands has been rewarding and showcasing the world’s best brands in more than 80 countries across the world. Recognised the world over, the distinctive Superbrands logo is seen as a mark of excellence. In fact, The Neilson Company found that 70% of consumers are more likely to consider buying a brand associated with Superbrands because they associate the brand with superior products or services.
Mark Pointer, CEO of Superbrands Hong Kong says: “In this day and age when competition is fierce it’s important for businesses to have a competitive edge. They need to differentiate themselves from other brands in the same category and show that they are a brand that the public can trust. Superbrands pays tribute to the strongest and most valuable brands in Hong Kong. Consumers recognise and associate the Superbrands logo with excellence, a good reputation and superior quality. What’s more these awards are voted by consumers – so it is strong praise indeed.”
The event will take place on Tuesday 6 November 2012 at Hong Kong General Chamber of Commerce, 22/F United Centre, 95 Queensway, Hong Kong:
Registration: 10:00am (by invitation only)
All qualified brands can choose to participate in the Superbrands reference book detailing Hong Kong’s best brands as well as receive marketing material to promote their Superbrands Status. For more information about Superbrands go to www.superbrands.com/hk.
For more information, obtain photographs or to arrange interviews with Superbrands CEO and team please contact Julie Diamond at CRED Communications (English media) on +852 94971372 or email email@example.com and contact Jane Ho (Chinese media) on firstname.lastname@example.org or telephone +852 90987280.
Premier of Tasmania, Lara Giddings MP, will officially launch Tas’Mania today at the Dragon Seal Restaurant, 101 ICC, Hong Kong. Tas’Mania delivers premium produce direct from Tasmania, the southern tip of Australia where the freshest, most nutritious food is found. From 21 September 2012 quality seasonal vegetables; tree ripened fruit; apple and vegetable juices; bush honey and smoked seafood will be available through the site www.tasmaniafresh.com. Oysters, scallops, lobster, abalone and sea urchin will be added soon as well as truffles, water and award-winning wine from Frogmore Creek and other cool climate vineyards.
Seasonal premium produce from trusted suppliers across Tasmania
Tas’Mania produce is grown by passionate farmers in rich volcanic soil; seafood from fresh cold pure water; meat from livestock that grazes in the world’s cleanest air and pastures; a climate with long days of sunshine for better ripening and a landscape that is natural. Each and every one of Tas’Mania’s farmers and fishermen, and everyone else in the food chain, are thoroughly checked. To ensure maximum freshness nutrition and taste – the producers harvest on a Wednesday and ship to Hong Kong ready for delivery to homes and businesses every Friday.
Tas’Mania produce is seasonal so what’s available varies week to week and month to month. Depending on the season different varieties of fruit and vegetables can be purchased such as Pink Lady and Lady in the Snow apples; different potatoes, some for mashing, some for salads and some for the best French fries can also be found.
David Meredith, Partner of Tas’Mania said: “As a Tasmanian I am very proud of the passion and integrity our producers dedicate to their craft. And given the concerns of food quality the world over it’s time to share this amazing island’s bounty with Hong Kong. With its proximity, climate and quality produce to me Tasmania is the ‘The Tuscany of Asia’.”
Ordering is easy
Convenient mixed packs of vegetables, fruit and salads perfect for families, couples and singles can be delivered direct* to the door. Prices range from $HK300 for a Sampler and HK$550 for a Family Pack – smaller packs are available too. The easiest way to order is to arrange a standing order to receive a weekly, fortnightly or monthly delivery. Consumers can also customise orders with additional purchases through the a la carte menu.
Restaurants and supermarkets can set up twice weekly deliveries by placing orders directly through the order hotline +852 81351394 or email email@example.com . Premium restaurant chains are currently able to receive vegetables only but this will be extended soon.
Special gift boxes of Tasmanian cherries will be available for Chinese New Year. Gift vouchers will also be available soon.
Tas’Mania invites everyone to see and taste the difference by ordering through www.tasmaniafresh.com.
*terms & conditions apply.
For more information, obtain photographs or to arrange interviews with Tas’Mania please contact Julie Diamond at CRED Communications (English media) on +852 94971372 or email firstname.lastname@example.org and contact Jane Ho (Chinese media) on email@example.com or telephone +852 90987280.
Tas’Mania was created 18 months ago by Tasmanians who work with a group of passionate producers who have a ‘mania’ about what they do. The founders first made contact with the producers through Islington Hotel a hotel they own and manage in Hobart, the capital of the State of Tasmania, where their expert chefs create wonderful menus using their own produce. Many friends from Hong Kong visited the Islington and were impressed by the food and drink served so the Tas’Mania team decided to share the spoils of this wonderful temperate land, and the people who provide it, with Asia.
With a genuine ‘gate to plate’ philosophy, buyers are encouraged to visit the farmers and fishermen at the source, talk to them and share their commitment to the best. Contact David Meredith +852 9466 4570 for more information on Tas’Mania. Website details are www.tasmaniafresh.com.
Sample producers –Miellerie
One of Tas’Mania Fresh producers is Yves Ginat of Miellerie. Yves studied organic farming in his native France into organic farming before moving into commercial beekeeping in 1998 when he arrived in Tasmania. In November 2005 he launched Miellerie.
As apiarist, Yves nurtures the bee community using organic and biodynamic beekeeping practices to maintain health and harmony from the hive to the jar. Essential to the integrity of Miellerie is the trade practice of cold extraction of the honey from the comb to harness the vitality, aroma, flavour, colour and texture of the delightful nectars from Tasmanian native floras. As the seasons change, Yves continues to explore the floral diversity of this beautiful island, Tasmania. Honey supply by variety vary season to season.
Sample producer – SPROUT
SPROUT Tasmania is a not for profit organisation located in Tasmania. The primary objective of SPROUT Tasmania is to foster relationships between the Tasmanian food and beverage producers, researchers and the community. With the support, assistance and education that Sprout Tasmania can provide to small growers and farmers, and to the broader community (consumers), Tasmania can move towards achieving a higher level of food security – a local food supply that is sustainable, accessible, nutritious and reliable.
• Delivers local sustainable produce directly to Tasmanian homes, restaurants, cafes, supermarkets, corporate businesses and accommodation.
• Provides workshops for the community, including information on composting, vegetable gardening, soil health, winemaking and how to grow, preserve and cook various crops.
• Provides monthly newsletters about sustainable agriculture, research, food recipes, and produce preservation and up and coming workshops.
Sprout’s produce will be available through Tas’Mania in Hong Kong. Director Tony Scherer will be speaking at the launch of Tas’Mania 21 September 2012.
A spacious seven-bedroom award-winning property with 18-hole golf course is the latest luxury offering to come from Hong Kong-based boutique agency Maxwell Johnson. Designed by Con Zahos of Brisbane’s prestigious Loucas Zahos Architects, the private estate is nestled in the rolling countryside of Australia’s Queensland, just a 20-minute drive from Noosa and a 30-minute helicopter ride from Brisbane International Airport.
Spanning 150-acres of pristine countryside the property features an 18-metre heated infinity-edged swimming pool, floodlit all-weather surface tennis court, a massage/spa room with jacuzzi overlooking spectacular vistas, a teppanyaki hut poolside for outdoor entertaining and most impressively, a beautifully manicured 18-hole golf course sprawling across undulating hills. Peppered with sand and water features and bordered by native forest and gardens, the golf course is serviced by green keepers’ workshops, stores and golf-course machinery.
“We are thrilled to be able to bring such a unique and exclusive property to the market. The sale of this estate, with its unsurpassed facilities and desirable location, offers a once-in-a-lifetime opportunity. I anticipate it being highly sought-after, particularly in places like Hong Kong where this kind of open living environment with relaxed ambiance, is a very rare and special luxury,” said Andrew Johnson, Managing Director of Maxwell Johnson.
The house itself has been built around a 150-year-old fig tree and includes an expansive family room and living/dining area, both of which open out onto the poolside terrace. Sliding walls lend intimacy to the property despite its scale and environmental efficiency was an important consideration in the building’s overall creation. The property exhibits distinct Eastern influences, including good feng shui and maid’s quarters. It is the winner of numerous awards which include the Royal Australian Institute of Architects Regional Commendation and the Robin Dodds Award.
As well as this exclusive retreat, Maxwell Johnson is also releasing two luxury yachts to the market. The 49-metre yacht, M/Y Asteria, is an exceptional explorer featuring six guest cabins and a further 11 crew cabins, fully fitted with heli-pad, jacuzzi, luxurious lounge area and spacious sun deck with expansive outdoor dining area, while Montigne is a three-masted schooner of 187 feet with a capacity of 14 guests across six cabins and a further six cabins for crew. With three expansive outdoor decks with jacuzzi, teppanyaki grill bar, dining area and sun pad, the boat was built in 2009 and offers unequalled luxury at sea.
For more information, obtain photographs or to arrange interviews with RDI please contact Mandy Queen at CRED Communications (English media) on +852 96847365 or email firstname.lastname@example.org and contact Alisdair Chan (Chinese media) on email@example.com or telephone +852 96337995.
About Maxwell Johnson
Maxwell Johnson is a boutique Hong Kong-based agency specialising in luxury, international and Australian property and lifestyle investments. Whether as an investment for the future, business expansion overseas, a family asset or for pure enjoyment as part of a luxury lifestyle, Maxwell Johnson’s services can provide the solution to any investment needs. The agency will be exhibiting its latest offerings at LuxProperty Shanghai International Luxury Property Show in China from 21 to 23 September 2012. Please visit www.luxproperty.cn for further details. You can contact Maxwell Johnson on firstname.lastname@example.org.
Hong Kong, 16 August 2012, this September the highly successful businessman and best-selling author, Stephen M. R. Covey, will host a live workshop on how TRUST makes organizations more profitable, people more promotable, and relationships more energized. Covey personally led the strategy that propelled his late father’s book, Dr. Stephen R. Covey’s The 7 Habits of Highly Effective People, to one of the two most influential business books of the 20th Century. Organized by Kash Events and Entertainment the event takes place 4 September at KITEC Auditorium, Hong Kong.
Stephen M. R. Covey has given more than 1000 presentations in over 38 countries. As well as being a compelling speaker on leadership, ethics and high performance, Covey is the author of the SPEED of Trust, the Amazon.cn best seller. The book was also no.2 in the bestselling business book charts in the Shanghai Daily and no.2 non-fiction book in The Straits Times. The book challenges age-old assumptions that TRUST is merely a soft, social virtue and instead demonstrates that trust is a hard- edged, economic driver. Covey advocates that nothing is as fast as the speed of TRUST and that the ability to establish, grow, extend, and restore TRUST with all stakeholders is the critical leadership competency of the new global economy.
At the workshop Covey will teach participants how to use TRUST to improve their performance at work and in life so that they become the first to be promoted, get the best projects and the biggest budget.
“Covey brilliantly focuses on that overlooked bedrock democratic capitalism – TRUST. Like the air we breathe, we too often take this critical intangible for granted. As Covey makes clear, we do so at our ultimate competitive peril.” Steve Forbes, President and CEO, Forbes.
Tickets start from HK$1980 for individuals with group rates also available. The timeline for the workshop on 4 September is as follows:
Registration: 1:00 p.m.
Seminar: 2:00 p.m. – 6:00 p.m.
Cocktail: 7:00 p.m./7:30 p.m. (Invitation only)
Tickets are now available at Cityline and Tom Lee Music outlets. Website www.cityline.com, www.kashgroupinc.com , telephone booking hotline: 2111 5333 (10:00am to 8:00 pm daily). People in Hong Kong also have the opportunity to win one of five complimentary tickets and ten personally signed copies of Smart Trust by liking Kash Events and Entertainment Facebook page and posting “Can’t wait to see Stephen M.R. Covey in HK”.
For more information, obtain photographs or to arrange interviews please contact Mandy Queen at CRED Communications (English media) on +852 96847365 or email email@example.com and contact Alisdair Chan (Chinese media) on firstname.lastname@example.org or telephone +852 96337995.
Biography of Stephen M.R.Covey:
Stephen M. R. Covey is co-founder and CEO of CoveyLink Worldwide. A sought-after and compelling keynote speaker and advisor on trust, leadership, ethics, and high performance, he is the author of The SPEED of Trust, a groundbreaking and paradigm-shifting book that challenges our age-old assumption that trust is merely a soft, social virtue and instead demonstrates that trust is a hard- edged, economic driver—a learnable and measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing. He advocates that nothing is as fast as the speed of trust and that the ability to establish, grow, extend, and restore trust with all stakeholders is the critical leadership competency of the new global economy. Covey passionately delivers that message and is dedicated to enabling individuals and organizations to reap the dividends of high trust. Audiences and organizations alike resonate with his informed, practical approach to real-time issues that affect their immediate and long-term performance.
He is the former CEO of Covey Leadership Center, which, under his stewardship, became the largest leadership development company in the world. A Harvard MBA, he joined Covey Leadership Center as a Client Developer and later became National Sales Manager and then President & CEO. Under Covey’s direction, the company grew rapidly and profitably, achieving Inc. 500 status. As President & CEO, he nearly doubled revenues to over $110 million while increasing profits by 12 times. During that period, both customer and employee trust reached new highs and the company expanded throughout the world into over 40 countries. This greatly increased the value of the brand and company. The company was valued at only $2.4 million when Covey was named CEO, and, within three years, he grew shareholder value to $160 million in a merger he orchestrated with then Franklin Quest to form FranklinCovey.
Over the years, Covey has gained considerable respect and influence with executives and leaders of Fortune 500 companies as well as with mid- and small-sized private sector and public sector organizations he’s consulted. Clients recognize his unique perspective on real-world
organizational issues based on his practical experience as a former CEO. Covey currently serves on the board/advisory board of several entities, including the Human Performance Institute—the leader in energy management technology—where he serves as Advisory Board Chairman.
Covey resides with his wife and children in the shadows of the Rocky Mountains.
Hong Kong, August 2012, not just one but FIVE Hong Kong charities will benefit from an online auction called JEWELS 4 GOOD organised by AME Gallery, which specializes in artisan contemporary jewellery. Five exquisite pieces, including 18k gold and black diamond drop earrings, designed by five European and Asian artists have been selected by the Gallery to be part of the auction. The auction will run from 1 September until 15 September 2012 and will be held on a dedicated website – http://jewels4good.ame-gallery.com/.
The pieces are valued at a total of HK$81,500 with 100% of the proceeds going to five different charities chosen by the designers. The auction coincides with the 1st anniversary of AME Gallery which will contribute a further 10% of their sales during September 2012 of the designers’ entire portfolios to the charities.
The designers and their chosen charities are:
|Karolina Bik (Poland)||Hong Kong Dog Rescue|
|Mei Lee (Taiwan / Belgium)||The Jane Goodall Institute|
|MOYA (Netherland )||Music for the Growing Mind|
|Salima Thakker (Belgium)||Mother’s Choice|
|Tricia Tang (Hong Kong)||Art in Hospital|
Each item of jewellery will have a starting bid price of 30% of the retail price with bid increments between HK$350 and HK$1800. The jewellery ranges in value from HK$6,000 to HK$30,000 with starting bids from HK$2,000 giving everyone an opportunity to take part.
Anna Cheng, owner of AME Gallery said: “I strongly believe in giving back to the Hong Kong community so I started JEWELS 4 GOOD a few months ago auctioning off one piece per month supporting different charities. But for my one year anniversary I wanted to do something very special by offering five unique pieces. These are one of a kind items, ranging from earrings to necklaces, that will bring great pleasure to their owners in more ways than one as the wearers will know that they have helped a local charity too.”
“We are thrilled that we have been chosen as one of the charities that will benefit from AME Gallery’s JEWELS 4 GOOD auction. The jewellery designs are beautifully crafted and we urge everyone to get involved and bid for their favourite piece.” said Sally Andersen, founder of the Hong Kong Dog Rescue charity.
The highest bidders will be revealed on 16 September, on AME Gallery’s website and the special JEWELS 4 GOOD Facebook page. The jewellery will be presented to the winning bidders at AME Gallery’s 1st anniversary party on 19 September 2012. Cheques for the charities will also be presented.
For more information, obtain photographs or to arrange interviews with the founder of AME Gallery Anna Cheng, please contact Mandy Queen at CRED Communications (English media) on +852 96847365 or email email@example.com or contact Alisdair Chan (Chinese media) on firstname.lastname@example.org or telephone +852 96337995.
About AME Gallery
AME Gallery introduces contemporary fine jewellery from artists worldwide. The masterpieces showcased at AME are handcrafted with the use of precious materials such as gold, platinum, diamond and high quality gemstones. Each piece of jewellery reflects the unique style and the soul of the artist.
“AME” came from the Latin word which means love and soul. The name is a perfect ensemble of the curator’s feeling toward exquisite jewellery and how jewellery can percuss one’s emotion.
The Gallery aims to bring customers new horizons from different part of the world, introducing them to talented and whimsical designers, making every piece of jewellery at AME Gallery a high quality wearable art.
AME Gallery was founded by former architect Anna Cheng. Coming from a family of jewellers for two generations, Anna has previously worked for luxury brands including Louis Vuitton, Hermès and Valentino before pursuing her passion in jewellery.
12/F, Tin On Sing Commercial Building,
41-43 Graham St, Central
Tel: +852 3564 8066
Opening Hours : Mon – Sat 12:00 – 7:00pm or by appointment
Established in 1963, The Financial Times continually lists Bradford as one of the Top 100 European Business Schools – above the University of Cambridge. With over a 1,000 alumni across Hong Kong, Bradford is one of seven prestigious UK universities available part-time or full-time through RDI Management Learning Hong Kong.
Over 3,000 students choose to study with RDI every year. UK universities offered by RDI include Bradford University School of Management, University of Birmingham, Birmingham City University, University of Sunderland, AngliaRuskin University and the Royal Agricultural College. Bradford MBA students can join block lectures in UK, Singapore and Dubai. Bradford BSc students can continue their Year 3 study at the Bradford campus.
About RDI Management Learning
RDI Management Learning is afully-owned subsidiary of RDI UK, the world’s largest independent provider ofUK university distance learning qualifications. From their offices in CentralHong Kong, RDI helps individuals to improve their competitiveness and achievetheir career ambitions.
RDI partners with top UKuniversities to deliver programmes in Hong Kong and Asia through Full Time,Part-Time, Distance Learning or Online study. RDI offers a flexible affordablealternative to traditional methods giving students control of when and what theylearn making it a much more manageable way to achieve a degree. Students can contact RDI on 2992 0133or email@example.com