RDI Management Learning looks to inspire Form 6 & 7 students with its new marketing campaign in Hong Kong

  • RDI Management Learning looks to inspire Form 6 & 7 students with its new marketing campaign in Hong Kong

RDI Management Learning has launched a new ad campaign to raise awareness of its internationally recognised part-time and full-time degree courses at its centre in Central. The ad campaign is focused on inspiring Hong Kong residents to make the right choice in life and choose further education through RDI.  The first set of ads is currently running at Admiralty MTR station with a second MTR campaign booked for Tai Koo Station from 6 July to 19 July 2012. A print ad campaign is also planned and will be supported by a public relations and social media campaign. A new website will follow in the autumn.

Established in Hong Kong 19 years ago, RDI is one of the world’s largest independent providers of UK university distance learning qualifications. Over 3,000students choose to study with RDI every year.  UK universities offered by RDI include Bradford University School of Management, University of Birmingham, Birmingham City University, University of Sunderland, Anglia Ruskin University and the Royal Agricultural College. Bradford MBA students can join block lectures in UK, Singapore and Dubai. Bradford BSc students can continue their Year 3 study at the Bradford campus,

Linda de-Lay, Regional Director, Asia Pacific said: “Although we are very much established in Hong Kong and in Asia it’s important for us to remain relevant. Our new marketing campaign aims to inspire people to change their world by investing in themselves with education.  We offer part-time or full-time MBAs and degrees from prestigious UK universities, which are perfect for people looking for flexibility and value for money. Students will also graduate with much better English.”

The new marketing activities come on the back of RDI being acquired last summer by Capella Education Company (NASDAQ: CPLA), a provider of online post-secondary education through its wholly owned subsidiary Capella University, Minneapolis.

A full list of courses at RDI is available on their website along with further information on the application process. RDI is also on Facebook with over 11,000 fans.  RDI will be collaborating with a number of experts over the coming months to provide useful and relevant advice to potential and existing students of RDI through their Facebook page.


For more information, obtain photographs or to arrange interviews with RDI please contact Mandy Queen at CRED Communications (English media) on +852 96847365 or email mandy@credcommunications.com and contact Alisdair Chan (Chinese media) on alisdair@credcommunications.com or telephone +852 96337995. Chill Creative designed the new ad campaign.


About RDI Management Learning

RDI Management Learning is a fully-owned subsidiary of RDI UK, the world’s largest independent provider of UK university distance learning qualifications. From their offices in Central Hong Kong, RDI helps individuals to improve their competitiveness and achieve their career ambitions.

RDI partners with top UK universities to deliver programmes in Hong Kong and Asia through Full Time, Part-Time, Distance Learning or Online study. RDI offers a flexible affordable alternative to traditional methods giving students control of when and what they learn making it a much more manageable way to achieve a degree.

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