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Events PR


Our integrated inbound PR campaigns covering media relations and social media will drive awareness of your organisation, your event, your participants and increase registration or ticket sales. We have a timely planned pre-opening, on-site event PR strategy that works. We can also incorporate post-event tactics if required. Our team can help you to tailor your key messages for the local market, distribute bi-lingual press releases and bylines on industry topics, provide updates on speakers and also ensure that you are listed in online and print publications across the region. As well as talking to the organisers, media want to speak to presenters so we can co-ordinate these interviews directly with your presenters over email or skype to ensure plenty of pre-event coverage and also arrange media interviews when they arrive in Hong Kong.  We can arrange free tickets for targeted media to attend and co-ordinate on-site interviews with you and your participants. You will receive a full report detailing outputs and outcomes of our campaign.

Social media is an essential component of your events PR campaign. It needs to be consistent with the rest of your campaign and leveraged to delight and connect with attendees, participants and media/bloggers throughout the entire sales cycle. As well as carefully producing content that drives registration, we can use your social channels to generate leads by sharing updates, news, media coverage and content such as case studies, customer stories, infographics and video.

 “Have worked with Cred Communications over many years for different companies, and they’ve never disappointed, not even once!  The team has done stellar PR work and I’ve personally seen how they come out winning even through extremely difficult projects.  I would really recommend Cred as the PR agency of choice in Hong Kong.” – Wendy Yung, Head of Marketing, Economist Events

“We hired CRED Communications to handle our pre-event, on-site and post-event PR for HIMSS Greater China eHealth Forum at the Hong Kong Convention and Exhibition Centre due to their deep experience in doing events PR. The team were enthusiastic and professional and exceeded our expectations in terms of results. They secured back to back media interviews for our senior team and high-profile speakers and achieved extensive coverage in key media for our two day event in Hong Kong. We wouldn’t hesitate to hire them again – they are definitely an agency to watch out for.” – Vy Tran, Marketing Executive, HIMSS Asia Pacific