Trade Fairs PR
Our integrated inbound PR campaigns covering media relations, social media and content campaigns will drive awareness of your trade fair, keep your exhibitors happy and increase visitor registration. We have a timely planned pre-opening, on-site event PR strategy that works. We can also provide post-event PR tactics if required to showcase the success of your Fair.
Our team can help you to tailor your key messages for the local market, distribute bi-lingual press releases and bylines on industry topics that truly drive interest, provide updates on speakers and on-site events and also ensure that you are listed in online and print publications across the region. With trade fairs, media want to speak to key exhibitors so we can co-ordinate these interviews directly with your exhibitors over email or skype to ensure plenty of pre-event coverage and also arrange media interviews when they arrive in Hong Kong. We can arrange free tickets for targeted media to attend, man your on-site press office and co-ordinate on-site interviews with your exhibitors and seminar presenters as well as provide daily updates to media to ensure maximum awareness.
Social media is an essential component of your trade fair PR campaign. It needs to be consistent with the rest of your campaign and leveraged to delight and connect with visitors, exhibitors and media/bloggers throughout the entire sales cycle. As well as carefully producing content that drives registration, we can use your social channels to generate leads by sharing updates, news, media coverage and content such as case studies, customer stories, infographics and video.
You will receive a full report detailing outputs and outcomes of our campaign that you can share with your exhibitors.
“Comexposium launched a pan-regional Asian edition of its world leading event CARTES Secure Connexions in Hong Kong in 2010. Between 2011 and 2014 Cred Communications was our PR partner, helping us to create awareness about a new exhibition and conference, to attract new exhibitors and visitors from across the region, to optimise media coverage pre-event, during the show and afterwards. The Cred team excelled, having to understand a constantly and rapidly evolving hi-tech sector and to promote a new event across several countries. We are delighted to work with such a friendly and professional team.” – Michael Weatherseed, Director, Security Business Unit – CARTES, France