Serving the Community

  • Serving the Community

Although CRED Communications is a multi-lingual public relations agency serving clients across the Asia Pacific region, we’re very proud to be Hong Kong based and always strive to be a responsible corporate citizen. Corporate responsibility, or CSR, means aligning our core values and behaviour with the expectations and needs of not just our customers, investors and employees but also society as a whole. It’s all about how we can make a positive impact in the local environment.

One way we do this is by helping local students from Edinburgh Napier University’s BA (Hons) Marketing Management course develop real-life project skills via a “Live Project” module. This excellent course is offered through City University’s School of Continuing and Professional Education (SCOPE).

Over the past three years, students from the university have worked with us on a diverse range of “Live Projects” from optimising our website design to researching and recommending an appropriate CRM system. Apart from giving Hong Kong students the opportunity to gain valuable experience working on a project with a local company, it also gives us an opportunity to talent-spot. Indeed, we are always impressed by the quality of Edinburgh Napier University students and have hired several as interns.

In addition, our most recent full-time hire, Andico Tsui, is a graduate of Napier. Andico worked with us during 2012’s Live Project and stood-out as being someone very intelligent and dynamic. So when he approached us looking for a job after graduation, I quickly interviewed him for the post of Assistant Account Executive, a post he now holds. Congratulations Andico!

Please click here for more information on Edinburgh Napier University’s BA (Hons) Marketing Management course.

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